Department of Economic Development, Faculty of Economic and Business, Warmadewa University, Denpasar, Bali, Indonesia.
World Journal of Advanced Research and Reviews, 2025, 28(03), 393-400
Article DOI: 10.30574/wjarr.2025.28.3.4042
Received 26 October 2025; revised on 01 December 2025; accepted on 03 December 2025
Social media marketing plays a crucial role for companies operating in this digital age. In the case of PT Menara Indonesia, social media marketing serves as a platform for promoting their bootcamp products. Bootcamps are short and intensive training and learning programs focusing on current industry needs. The topics offered by PT Menara Indonesia are up-to-date and beneficial for future job prospects. Therefore, PT Menara Indonesia utilizes digital marketing to disseminate information about its products to potential consumers. The use of social media marketing by PT Menara Indonesia has a positive impact on its brand image and purchase intention.
Social Media Marketing; Brand Image; Purchase Intention; Consumer Behavior; Consumer Engagement
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Ni Kadek Intan Emilia Putri and I Gusti Ayu Athina Wulandari. The Role of Social Media Marketing in Brand Image and Purchase Intention at PT Menara Indonesia. World Journal of Advanced Research and Reviews, 2025, 28(03), 393-400. Article DOI: https://doi.org/10.30574/wjarr.2025.28.3.4042.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0