Associate Professor (Magadh University, India), Industry Professional, Bangkok, Thailand
World Journal of Advanced Research and Reviews, 2025, 28(02), 1491–1502
Article DOI: 10.30574/wjarr.2025.28.2.3861
Received 08 October 2025; revised on 15 November 2025; accepted on 18 November 2025
Thailand has quickly become a top place for wellness investment worldwide, thanks to its culture, talented people, and strong support from the government. This paper looks at how Thailand became a major wellness investment spot, with a close look at wellness tourism and real estate.
Using a review of industry trends, government plans, market info, and global wellness economy insights, this paper shows what Thailand does well. This includes Thai therapies, spa and health tourism, retreats, and general wellness resources. The country is one of the best wellness places in the world and has investment chances in areas like wellness real estate, spa tourism, health tech, and training. Also, government rules, recognition of Thai massage, and marketing by the Tourism Authority of Thailand help investors feel secure.
Thailand's system such as therapies, spiritual practices, and modern resources makes it a key player in the recovery of global wellness travel after the pandemic. The study points out how important it is to have good infrastructure, develop people's skills, and work with other countries to make sure Thailand stays successful in the global wellness economy long-term.
Thailand; Wellness Investment; Wellness Tourism; Wellness Economy; Spa Industry; Thai Traditional Medicine; Mindfulness; Global Wellness Hub; Wellness Real Estate; Health And Wellness; Wellness Infrastructure; Government Policy; Cultural Capital; Sustainable Tourism; Public-Private Partnership.
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Aphisavadh Sirivadhanawaravachara. Thailand as a global wellness investment hub. World Journal of Advanced Research and Reviews, 2025, 28(02), 1491–1502. Article DOI: https://doi.org/10.30574/wjarr.2025.28.2.3861.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0