Osmania University, India.
World Journal of Advanced Research and Reviews, 2025, 26(01), 1257-1263
Article DOI: 10.30574/wjarr.2025.26.1.1122
Received on 24 February 2025; revised on 07 April 2025; accepted on 09 April 2025
E-commerce platforms face mounting challenges in maintaining reliable operations across global markets, particularly in managing cross-border trade and peak traffic events. AI-enhanced performance testing methodologies are revolutionizing how online retailers handle these challenges by integrating machine learning with traditional testing tools. The evolution spans from automated test generation to predictive analytics, enabling organizations to proactively identify and address potential issues. Through distributed testing architectures and comprehensive monitoring solutions, platforms can now ensure seamless performance across diverse geographic regions while maintaining regulatory compliance and optimal user experience. The integration of artificial intelligence not only transforms technical testing capabilities but also delivers substantial improvements in business metrics, setting new standards for e-commerce operations globally.
AI-enhanced testing; E-commerce performance; Automated quality assurance; Global scalability; Predictive monitoring
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Ajay Seelamneni. The role of automated testing in scaling global E-commerce operations: A technical deep dive. World Journal of Advanced Research and Reviews, 2025, 26(01), 1257-1263. Article DOI: https://doi.org/10.30574/wjarr.2025.26.1.1122.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0