Push and Pull Travel Motivations of Tourists Engaged in DIY Travel

This research explored the push and pull travel motivations influencing tourists who engage in do-it-yourself (DIY) travel. It aimed to know how internal desires and characteristics of attractions influenced the travel decision and overall experience of the respondents. Employing a descriptive–correlational design, the study collected responses from foreign tourists who visited destinations across the Philippines. Findings showed that the “push” motivations included the desire to escape from daily routines, seek adventure and challenge, gain self-development, and satisfy curiosity through new discoveries. On the other hand, external or “pull” motivations such as attractive destinations, safety and security, accessibility, and affordability significantly encouraged travelers to choose specific places. This study concluded the significant relationship between the profile of the respondents and the level of their push and pull motivations, the findings allow the researcher to provide a comprehensive travel plan strategy.