1 AI Technology and Healthcare Business (Marketing), Robert H. Smith School of Business, University of Maryland, Maryland, USA.
2 Health Sciences and Social Work, Western Illinois University, USA.
World Journal of Advanced Research and Reviews, 2025, 25(02), 2643-2664
Article DOI: 10.30574/wjarr.2025.25.2.0641
Received on 17 January 2025; revised on 24 February 2025; accepted on 27 February 2025
Healthcare disparities remain a significant challenge worldwide, with socioeconomic, racial, and geographic factors limiting access to quality care. Traditional healthcare systems often struggle to provide equitable services, leading to disparities in disease prevention, early diagnosis, and treatment outcomes. Artificial intelligence (AI) technologies have emerged as a transformative force in healthcare, offering the potential to bridge these gaps by enabling more personalized, efficient, and accessible patient engagement and care management. AI-driven solutions can enhance early detection of diseases through advanced diagnostic tools, predictive analytics, and real-time health monitoring. These technologies improve accessibility by supporting telemedicine, automated triage, and AI-powered decision support systems, ensuring that underserved populations receive timely and accurate medical attention. Furthermore, AI enhances care management through personalized treatment plans and automated adherence monitoring, reducing disparities in chronic disease management. Machine learning algorithms analyze vast datasets to identify social determinants of health, allowing healthcare providers to develop targeted interventions that address systemic inequalities. AI-powered chatbots and virtual assistants also enhance patient engagement, providing continuous support and health education, particularly for individuals in remote or resource-limited settings. However, the implementation of AI in healthcare must address ethical concerns, including algorithmic bias, data privacy, and equitable AI model training to ensure fair and unbiased healthcare delivery. Effective policy frameworks, robust AI governance, and interdisciplinary collaboration between AI developers, healthcare professionals, and policymakers are essential for maximizing AI’s potential in reducing healthcare disparities. By leveraging AI-driven solutions responsibly, the healthcare industry can move towards a more equitable, patient-centered, and accessible system that prioritizes the needs of all individuals, regardless of socioeconomic status or geographic location.
Healthcare disparities; Artificial intelligence in healthcare; Personalized patient engagement; AI-driven care management; Equitable healthcare access; Predictive analytics in medicine
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Onyekachukwu Victor Unanah and Esi Mansa Aidoo. The potential of AI technologies to address and reduce disparities within the healthcare system by enabling more personalized and efficient patient engagement and care management. World Journal of Advanced Research and Reviews, 2025, 25(02), 2643-2664. Article DOI: https://doi.org/10.30574/wjarr.2025.25.2.0641.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0