Mistakes and pitfalls in digital marketing: How to avoid them

This article examines the most common mistakes in digital marketing and affiliate marketing that reduce campaign effectiveness and hinder the growth of digital products. Drawing on the practical experience of Kostiantyn Shurupov, key pitfalls are identified, including neglecting analytics, selecting incorrect KPIs, failing to conduct testing, weak creative strategies, and underestimating partner relationships. For each mistake, practical recommendations are provided to help entrepreneurs and marketers build sustainable promotion strategies in highly competitive markets.