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eISSN: 2581-9615 || CODEN (USA): WJARAI || Impact Factor: 8.2 || ISSN Approved Journal

Growth Hacking in Wealth Tech through Attention Economics and Real-Time Algorithmic Client Targeting

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  • Growth Hacking in Wealth Tech through Attention Economics and Real-Time Algorithmic Client Targeting

Victoria Ejiofor 1, *, Aramide Ajayi 2, Anuoluwapo Rogers 1, Emmanuel Eyam 3, Ikenna Gabriel Obi 4 and Kevin Nnaemeka Ifiora 5

1 Darden School of Business, University of Virginia, Charlottesville, Virginia, USA.

2 Jones Graduate School of Business, Rice University, Houston, Texas, USA.

3 Stanford Graduate School of Business, Stanford University, California, USA. 

4 The Fox School of Business, Temple University, Philadelphia, Pennsylvania, USA.

5 Boston Consulting Group, Houston Texas, USA.

Review Article

World Journal of Advanced Research and Reviews, 2025, 27(03), 1353-1365

Article DOI: 10.30574/wjarr.2025.27.3.3265

DOI url: https://doi.org/10.30574/wjarr.2025.27.3.3265

Received on 11 August 2025; revised on 16 September 2025; accepted on 20 September 2025

The rapid evolution of wealth technology (Wealth Tech) has fundamentally transformed the financial services landscape, creating unprecedented opportunities for growth through innovative client acquisition and retention strategies. This comprehensive review examines the intersection of growth hacking methodologies, attention economics principles, and real-time algorithmic targeting within the Wealth Tech sector. The research analyzes current market dynamics, technological frameworks, and behavioral economics theories that drive successful client engagement in digital wealth management platforms. Through systematic evaluation of existing literature, industry case studies, and emerging technological trends, this review identifies key mechanisms through which Wealth Tech firms leverage attention economics to optimize client acquisition costs and maximize lifetime value. The findings reveal significant opportunities for enhanced personalization, behavioral nudging, and predictive analytics in wealth management services. The study demonstrates that while traditional financial advisory models relied heavily on relationship-based approaches, the digital transformation has enabled sophisticated algorithmic targeting that captures and monetizes client attention more effectively. This review contributes to the growing understanding of digital transformation in financial services and provides valuable insights for practitioners, researchers, and technology developers working to optimize growth strategies in the competitive Wealth Tech market.

Wealth Tech; Growth Hacking; Algorithmic Targeting; Digital Wealth Management; Behavioral Finance; Real-Time Analytics

https://journalwjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-3265.pdf

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Victoria Ejiofor, Aramide Ajayi, Anuoluwapo Rogers, Emmanuel Eyam, Ikenna Gabriel Obi and Kevin Nnaemeka Ifiora. Growth Hacking in Wealth Tech through Attention Economics and Real-Time Algorithmic Client Targeting. World Journal of Advanced Research and Reviews, 2025, 27(03), 1353-1365. Article DOI: https://doi.org/10.30574/wjarr.2025.27.3.3265.

Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0

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