Entrepreneur and innovator in the field of consumer goods and alternative industries. Russia.
World Journal of Advanced Research and Reviews, 2025, 26(02), 4529-4530
Article DOI: 10.30574/wjarr.2025.26.2.1931
Received on 08 April 2025; revised on 21 May 2025; accepted on 28 May 2025
The article explores the role of creativity and analytics in modern business. It emphasizes that combining creative thinking with data-driven decision-making forms a foundation for sustainable competitiveness. The main models for integrating creative and analytical methods are analyzed, along with statistical data illustrating the impact of this approach on business growth. Special attention is given to digital marketing, innovation ecosystems, and new technologies that enable the fusion of intuition and precision in management.
Creativity; Analytics; Business; Digital Transformation; Marketing; Innovation; Big Data; Artificial Intelligence
Preview Article PDF
Erik Avetisyan. Combining Creativity and Analytics in Business. World Journal of Advanced Research and Reviews, 2025, 26(02), 4529-4530. Article DOI: https://doi.org/10.30574/wjarr.2025.26.2.1931.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0