Department of Commerce, Avinash College of Commerce, Hyderabad, Telangana, India.
World Journal of Advanced Research and Reviews, 2025, 25(03), 1896-1904
Article DOI: 10.30574/wjarr.2025.25.3.0919
Received on 14 February 2025; revised on 23 March 2025; accepted on 25 March 2025
Green Finance refers to a broad category of financial flows that support environmentally sustainable goals. This article explores how green finance contributes to the advancement of sustainable business practices. It discusses the influence of green finance on a company’s financial performance and risk management strategies. Additionally, the article looks into investor behaviour and the demand for green investment options. Moreover, this article highlights significant challenges and obstacles in the implementation of green finance, such as greenwashing, along with approaches to address these issues. This article offers a thorough understanding of green financing and investment strategies that are transforming the global investment landscape.
Sustainable Business; Green Financing; ESG Investment Strategies; Green Investments; Environment Responsibility
Preview Article PDF
B Swapna Priya, Priti Sanki, Ashwini Phulari and Shaili. Sustainability in business: How green finance is reshaping investment strategies. World Journal of Advanced Research and Reviews, 2025, 25(03), 1896-1904. Article DOI: https://doi.org/10.30574/wjarr.2025.25.3.0919.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0