Department of Psychology, Kristu Jayanti College (Autonomous), Bengaluru, Karnataka, India.
World Journal of Advanced Research and Reviews, 2025, 25(03), 2191-2199
Article DOI: 10.30574/wjarr.2025.25.3.0963
Received on 18 February 2025; revised on 25 March 2025; accepted on 27 March 2025
Social media has transformed consumer behavior, particularly among young adults (18-25), influencing online shopping habits and trust in brands. This study examines the role of influencer marketing, online reviews, and targeted advertisements in shaping consumer trust and purchase decisions. Using a survey-based approach with 200 participants, the findings indicate that frequent social media users are more inclined to shop online and trust brands endorsed by influencers. However, trust remains fragile and can be easily eroded by negative reviews or inauthentic influencer partnerships. The study underscores the importance of authenticity in maintaining consumer trust, offering valuable insights for brands seeking to enhance engagement and credibility in digital commerce.
Social media; Online shopping behavior; Consumer trust; Young adults; Influencer marketing; Digital marketing; Brand trust
Preview Article PDF
Aayushi Nawandar and Dr Anjana Sinha. The role of social media on online shopping behavior and consumer trust: A study on young adults. World Journal of Advanced Research and Reviews, 2025, 25(03), 2191-2199. Article DOI: https://doi.org/10.30574/wjarr.2025.25.3.0963.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0