Integration of digital marketing strategy in community dentistry practice business model

Community dental practices require good entrepreneurial management to maintain the continuity of the practice in meeting patient needs more effectively in the competitive era of dentistry. One important aspect of dental entrepreneurship management is marketing strategy. Marketing strategies are carried out to increase service visibility, build patient trust, and expand the patient base. The purpose of the study was to analyze effective marketing strategies for dental practices with management and entrepreneurship. The research method uses a qualitative research design of literature study (library research) systematically from books, national and international journals such as Scholar, PubMed, Science Direct, Elsevier, Scopus, and others. As well as data sources obtained from other online articles through the Google search engine. The results of the research were obtained through study selection techniques using relevant keywords that management and entrepreneurship in dental practices are important with digital marketing strategies. Digital marketing strategies are carried out to increase the competitiveness of community dental practices. The first step of the marketing strategy is to analyze the market and find out the patient's needs. Then by utilizing the development of digital technology such as the use of websites, social media, advertising and branding and reputation. To increase the competitiveness of community dental practices in addition to implementing marketing strategies, of course, prioritizing excellence in service and human resources such as competent doctors to achieve patient satisfaction. The conclusion of the study is that entrepreneurial management through digital marketing strategies in community dental practices is important to achieve the business objectives of dental and oral health practices and help provide satisfactory services for patients related to oral health.